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If the COVID-19 pandemic lockdowns turned dairy milk back right into a staple, MilkPEP tasked Weber Shandwick with retaining that spike while regaining cultural relevance with youthful customers. The iconic Bought Milk? slogan went viral over again when Olympic gold medalist Katie Ledecky swam by using a glass of chocolate milk well balanced on her
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A single judge known as it a “brilliant campaign that reveals the power of insights and what can be obtained when you have the conviction to face driving what you think.”To sustain the spike in desire, MilkPEP revived its legendary Bought Milk? marketing campaign, reimagining the basic principle for your new generation by partnering with Katie